PORTLAND , Ore. , November 20, 2006 – AssetExchange, the leading independent credit card portfolio brokerage firm, has represented six credit unions in the sale of credit card portfolios and the establishment of card issuing partnerships:

• Heritage Credit Union of Madison, WI, sold its $2.5 million credit card portfolio and 1900+ credit card accounts to Fifth Third Bank.
• Focus One Community Credit Union of Monrovia, CA, sold its $2.6 million credit card portfolio and 1600+ card accounts to Fifth Third Bank.
• HealthAmerica Credit Union of Jacksonville, FL, sold its $800,000 credit card portfolio and 1300+ credit card accounts to Élan.
• Trona Valley Community Federal Credit Union of Green River, WY, sold its $3.3 million credit card portfolio and 1100+ credit card accounts to Elan.
• Tri-Co Federal Credit Union of Randolph, NJ, sold its $4.4 million credit card portfolio and 2800+ credit card accounts to Fifth Third Bank.
• Eastern New York Federal Credit Union of Napanoch, NY, sold its $800,000 credit card portfolio and approximately 700 credit card accounts to Élan.

AssetExchange conducted performance assessments for each credit card portfolio and provided counsel to each credit union in determining whether a portfolio sale was the best strategic option. AssetExchange represented each credit union's interests in obtaining, reviewing, and negotiating offers to ensure that each received fair compensation and favorable partnership terms.

"I can't say enough good things about the quality of AssetExchange's staff," said Caroline Redmann, Vice President of Lending for Heritage Credit Union. "They provided valuable help during the entire sale process and made sure we received a fair shake from every buyer and buyer representative. I recommend that anyone considering a sale get representation they can trust, and AssetExchange did an outstanding job for us."

"In the process of reviewing our portfolio and making a decision about the sale, we were fortunate to have AssetExchange's expertise and guidance on our side," said Chris Owens, CEO of Focus One Credit Union. "They were instrumental throughout the review, due diligence, and decisioning process. Selling your credit card portfolio is a one-time occurrence, which is why we believe any CU considering a sale should have market representation from AssetExchange."

"We are pleased to have represented these credit unions in establishing the best partnerships for their institutions and members," said William C. Koo, AssetExchange CEO. "The market for credit card portfolios is as active as ever, and portfolio sales continue to be an attractive strategic and financial option for many credit unions."